Food Bloggers and Professional Chefs: A New Era of Gastronomy at Polagra
Over three days, Polagra will merge digital influence with world-class culinary artistry, giving exhibitors and attendees a rare chance to connect with the leading trends in food marketing.
POLAGRA 2025: Where the Future of Gastronomy Takes the Stage
This autumn, POLAGRA 2025 will host one of the most anticipated industry events of the season. From September 24 to 26, the Gastronomy Zone will transform into a true hub of culinary debate, spectacular showdowns, and in-depth discussions about the future of food promotion.
Day 1 – The Flavor Battle: Blogger vs. Chef
September 24, 2025
A crowd-puller like no other – The Flavor Battle is a high-energy culinary clash between food bloggers and professional chefs. Each face-off lasts 45–60 minutes and blends humor, flair, and expert commentary into a dynamic live experience. The audience holds the power to crown the winner.
The bloggers stepping into the ring boast monthly reach in the tens of millions – these are names that electrify social media, draw massive audiences, and significantly influence consumer behavior. Their presence guarantees an engaged crowd — exactly the kind of audience HoReCa exhibitors want to attract.
Day 2 – Influencers in Gastronomy: Hype or Real Power?
September 25, 2025
A full day of panel discussions featuring top content creators, restaurateurs, and marketing professionals. Seven fast-paced conversations will dissect influencer marketing in the food industry, asking tough and timely questions:
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What delivers better ROI – influencers or organic guest content?
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What are the true costs (and profits) behind viral content?
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Can every restaurant handle the hype?
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Who drives culinary trends – and how?
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Should you build the chef’s personal brand or the restaurant’s?
Speakers include influencers with massive followings across Instagram, TikTok, and Facebook. For hospitality professionals, this is a chance to gain insights that directly impact guest numbers and revenue.
Day 3 – Practical Knowledge for Real-World Impact
September 26, 2025
The final day is all about actionable insights. Tailored for restaurant owners, managers, and chefs, the agenda features hands-on workshops and lectures on:
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Digital brand-building strategies
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Guest loyalty and retention
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Customer journey mapping
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Step-by-step food photography
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Effective local marketing
POLAGRA 2025 bridges entertainment with education, and showmanship with serious business value. The presence of high-reach influencers will not only elevate the event’s visibility but also attract a highly targeted and engaged audience — the key players in the future of foodservice.