The food industry met in Poznań. The first day of the Polagra fair has come to an end.
The future of the food industry - trends, business and challenges were discussed in Poznań. The first day of the Polagra fair went down in history.
The international trade fair for the food and HoReCa industry - POLAGRA 2024 - began on Wednesday, September 25. The event gathered representatives of ministries from six European countries, industry leaders and numerous representatives of the food sector.
This year's POLAGRA focuses on dynamic changes, promising markets and development opportunities in the business sector. The most important exhibitors included: Lidl Polska, Żabka Polska, Frizo, Hert, Komat. The main partners of the event invited potential suppliers and contractors individually.
Strong export market
The international nature of the Polagra fair was reflected in both the participants and the event program. Merchants, owners and representatives of companies operating around the world registered for the event. The current list includes over several dozen countries, such as: Saudi Arabia, Belgium, Belarus, China, Czech Republic, Spain, Netherlands, India, Japan, Canada, Lithuania, Latvia, Germany, Portugal, Romania, Slovakia, Taiwan, Ukraine, Great Britain, Italy, United Arab Emirates.
Equally pro-export debate topics. On the main stage, they talked about expectations and realities in poultry exports to the Chinese market. The topic of the importance of local products on the global market and export as a natural development path was also discussed.
On the second stage in Pavilion 7, Paweł Gruba touched on the topic of optimizing employee costs while maintaining high team commitment. He also undertook to explain the effective incentive and commission system. There was also substantive marketing knowledge - a representative of the R360 Marketing Agency talked about effective campaigns in the food industry.
Business is business, but there would be no Polagra without truly culinary experiences. On the first day of the fair, the finals of the National Master Baker Competition began in two categories: professionals and students. Young gastronomy and confectionery students took part in the regional qualifying rounds of the international WorldSkills - SkillPoland 2024 competition.
The best chefs in our country - finalists of the 22nd edition of the Polish Culinary Cup - also took part in the culinary competition. The winners will be announced tomorrow, on the second day, during the awards gala. At the end, Polska Press Grupa presented awards in the nationwide "Masters of Taste" plebiscite.
On Thursday, September 26, there will be a meeting of representatives of the ministries of agriculture of the Visegrad Group (Poland, the Czech Republic, Slovakia, Hungary) and Bulgaria and Romania, ending with a press conference. There will be substantive debates on the main stage regarding the export of local products to foreign markets and environmental topics: sustainable development, ESG and greenwashing.
The debates will be attended by representatives of government administration, but also representatives of the management boards of Lidl Polska, producers, suppliers, non-governmental organizations and law firms. Details of the program are available at www>>>