Poznań as the heart of the food industry
Today the POLAGRA fair was full of business talks at the stands.
Since early morning, pavilion 5 with an exhibition of food and technology for the food industry was filled with guests every minute and most importantly, as the exhibitors emphasize, these were representatives of the industry interested in establishing cooperation, often looking for specific products or solutions. The stands were bustling, there were demonstrations and tastings of delicious food products.
The first edition of Polagra Export Meeting was also held today. The meeting was opened by Filip Bittner, vice president of the management board of Grupa MTP, emphasizing that food exports are an important driving force of the Polish economy, so POLAGRA must not miss talks on pro-export activities.
An introduction to the talks on the future of Polish exports was a short lecture by dr hab. Iwona Szczepaniak from the Institute of Agricultural and Food Economics, who emphasized that the export of Polish food is constantly growing. Andrzej Szumowski, the President of the Polish Vodka Association, who was invited to the interview, agreed with this statement, but noted that in order to maintain this trend, Polish entrepreneurs must look for new markets. On the other hand, Witold Choiński, president of the Polish Meat Association, noted that it is important that the food industry keeps up with European trends, because a dozen years ago the consumer looked at food safety and then its quality, today it is a standard and customers are looking for other values eg. zero emission in food production.
Later dr hab. Karolina Pawlak from the University of Life Sciences in Poznań summarized the conclusions on the prospective markets for Polish food exports, mentioning the countries of Asia and the Middle East, as well as Africa and South America.
The invitation to participate in the congress, experts also emphasized the essence of creating a brand of Polish food. Waldemar Broś, president of the National Association of Dairy Cooperatives, noted that building the brand of Polish food is the most important element in export, although it is a process that lasts for years and is expensive. He also pointed out that for several years the Ministry of Agriculture has been working in this direction, and the support is also provided by funds such as the Fund for the Promotion of Agricultural and Food Products, which promote the Polish product.
The second day of the POLAGRA fair is also a continuation of the struggle in the Master Baker competition - this time in the categories of the Rural Housewives' Circle and students. In Master Class Show zone was inspired by Paweł Salamon, winner of the Polish Culinary Cup 2016.
We invite you to see the photo gallery from the second day of the fair.