Global business comes to Poznan
Thanks to the Hosted Buyers program and the concept of reverse export, Polish manufacturers will gain a unique opportunity to establish international business contacts and secure new markets—without having to leave the country.
Nearly 100 buyers from over 20 countries have already confirmed their participation in September's POLAGRA fair. The goal? Developing international economic cooperation. The upcoming edition of the POLAGRA fair proves once again that securing new export markets doesn't require traveling far. This September, global business comes to Poznań.
The foundation of the event's international character is the concept of reverse export. This strategy relies on bringing key foreign business partners to Poland who are seeking innovative, high-quality products offered by domestic manufacturers. The Poznań fair creates a space for direct commercial talks, shortening the distance between Polish entrepreneurs and global markets.
As part of this year's Hosted Buyers program, a group of nearly 100 carefully vetted buyers will arrive in Poznań from countries including Egypt, India, Qatar, Algeria, Morocco, Tunisia, the United Arab Emirates, Georgia, Germany, Malaysia, Switzerland, Romania, Bahrain, England, Ireland, the Czech Republic, Lithuania, and Slovakia. The invited guests will include importers, distributors, representatives of international retail chains, and key decision-makers with direct purchasing authority within their companies.
Participating in B2B meetings through the reverse export formula offers Polish companies an opportunity to efficiently build business relationships without incurring the costs of foreign travel. The pre-selection of buyers guarantees high-quality discussions, while direct, face-to-face contact allows for the effective presentation of offers and a streamlined contracting process.
Once again, the POLAGRA fair serves as a key event on the economic map, opening doors to global expansion for Polish businesses.